The ad perpetuates stereotypical gender roles, where men are the action heroes of the world, forever looking for adventure, while women are submissive, ornamental or out of the picture altogether, as in this case.
Posts Categorized: Media Hall of Shame
Claiming (with no evidence and only one anonymous source) that an immigrant woman working as a hotel maid is actually a “hooker” is sexist, racist and classist, to say the least. Implicit in this accusation is that a prostitute cannot be raped, or that any claim she makes of being raped should not be taken seriously.
Newsweek’s attempt at celebrating Princess Diana’s 50th birthday makes her out to be a leading character in a romance novel rather than a leading figure in philanthropy.
Even the “good” ads feature far more men than women, and the genders are often split into stereotyped roles. But that’s nothing compared to the bad ads, and there were a bunch of them this year.
NOW believes that a mainstream media outlet like CNN has no business employing a radical propagandist like Erick Erickson.
Even though there are countless sexist and demeaning comments throughout the show, let’s focus on the term that has the potential to become the new euphemism for rape: f*cking angrily. Is this the trendy, politically correct term to use when you want to describe violently raping someone you don’t like?
Sexist, misogynist attacks against women have no place in the electoral process, regardless of a particular candidate’s political ideology, states NOW President Terry O’Neill.
This campaign is a striking example of what it means to sexually exploit, objectify and commodify women. That it incorporates the identity of a troubled young woman celebrity makes it even sadder.
For quite some time, Skyy Vodka has been a textbook example of how to objectify and sexualize women. Their ads often portray womankind as man’s well-deserved reward, a way to signify and celebrate the high life. In the process, women’s bodies are presented as if they’re a product to be consumed along with the alcohol.
The scene taps into a hatred of women that still exists in our society — a revulsion toward women with power and a desire to punish them for making men feel weak.