Advertisers have many options available to them when it comes to campaign tone, design, and creativity. Why do so many choose to use negative, dangerous messages? (See below for examples.) But there is hope! On this page, you can also see ads that actually show real-looking women — of diverse ages, ethnicities and body types — taking an active role in the world.
Offensive Ads
Maker’s Mark
What is it about selling alcohol that makes advertisers want to belittle and insult women… does it really make men feel more powerful? Don’t answer that.
Dolce & Gabbana
This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women.
Positive Ads
Lincoln
The automaker featured triathlete Sarah Reinersten in its “Dreams” campaign. Think about it: When’s the last time you saw a woman with a disability in an ad?
MUDD
Mudd truly captures the spirit of woman by showing that women really can do it all. We can rebuild cities in clothes that are comfortable and stylish.
Girl Scouts
We love this ad for encouraging girls to dream big and defy self-doubt. Of course, we expect nothing less from the Girl Scouts.
