NOW PAC Celebrates Clinton Victory in Pennsylvania, Credits Online and On-the-Ground Organizing

The National Organization for Women Political Action Committee (NOW PAC) congratulates Senator Hillary Rodham Clinton on her strong win in the Democratic primary in Pennsylvania. NOW PAC is proud to have played a part in educating voters and getting them to the polls on April 22.

When NOW PAC endorsed Senator Clinton more than a year ago, we set out to reach the widest audience possible of potential voters, using on-the-ground and online organizing. The tools of the Internet have been critical, especially given a mainstream media environment that’s been far less favorable to Clinton. Politico’s co-founders, two Washington Post veterans, acknowledged this unbalanced treatment, saying: “the Clintonites are fundamentally correct in their complaint that she has been flying throughout this campaign into a headwind of media favoritism for Obama,” and conceding that both Obama and John McCain “have been beneficiaries of media cheerleading.”

In spite of this challenge, Clinton supporters have been spreading the word about her experience, her accomplishments, her positions on the issues, and her message of equality for all.

NOW PAC launched its “Make History with Hillary” website back in March 2007, and it’s been growing ever since. In the lead up to the Pennsylvania primary, NOW PAC purchased numerous web ads to invite people to our site — with great success. In just the last three weeks, our ads have been shown to millions of people, and the traffic on our NOW PAC Hillary website has tripled.

NOW PAC has coupled this online strategy with our traditional grassroots tactics, pounding the pavement and working the phones in Ohio and Pennsylvania, and now in Indiana and North Carolina. These efforts are important not just because Clinton would make the best president, but because we believe that all voters deserve a voice, particularly in such a close race. Again and again, Democratic voters have said to the media: Stop trying to close the book on this primary–it’s not over until the voters say it’s over!

Throughout the coming months, NOW PAC will continue our outreach, and we will continue to support Clinton, encouraging her not to buckle under to the men in power pressuring her to drop out. Being a female trailblazer has never been easy, but across the country and around the world women and men are cheering Clinton on — not just for the sake of history, but for the future of our country.

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Contact: Caitlin Gullickson, media[at]now.org, 202-628-8669 ext 123