Skyy Vodka’s Not-So-Subtle Bottle Penetration Ad

For quite some time, Skyy Vodka has been a textbook example of how to objectify and sexualize women. Their ads often portray womankind as man’s well-deserved reward, a way to signify and celebrate the high life. In the process, women’s bodies are presented as if they’re a product to be consumed along with the alcohol.