By Lisa Bennett, NOW Communications Director
What might a television viewer have learned from this year’s Super Bowl ads? Let’s see…
– Women and men are really, really different. Men are obsessed with beer and junk food, while woman are preoccupied with shopping and cleanliness. How will we ever get along?
– Which brings us to sex. Men are not afraid to make feeble attempts at hitting on women. But they don’t really need to try that hard because lots of women are apparently eager to tear their shirts off or jump into a hot tub with a violin-playing beaver or a giant teddy bear.
– There are way more men than women in the world — the ratio must be something like 75-25. Seriously! Unless you count chickens, that is.
– It’s hilarious when people get unexpectedly tackled to the ground, especially when they are women or old people. And they often pop right back up, unharmed.
– Smart-talking babies and little kids are funny, especially if they are saying lines that reinforce gender stereotypes.
– Seeing people in their underwear is a hoot. Especially if they’re not model thin or buff.
Sadly, none of these lessons are even remotely new. As usual, Super Bowl ads exist in a land virtually untouched by social progress, a world where woman and men are hostile strangers and old people and other groups exist to be punch lines. Ok, so it’s a lot like that in the real world, too. But Super Bowl ad-land is far more juvenile and jaded. It’s a place where the “battle of the sexes” will wage on way past its expiration date, because it’s just too darn easy to write commitment-phobic guy vs. needy chick jokes.
That said, here are my picks for worst ads of the night:
1. Dodge – I cannot adequately express how much this ad disgusted me. A male voice-over drones on while close ups are shown of various sad-sack men, stunned by the relentless awfulness of their daily lives. The voice relays all the tedious things these men will do to get through the day — and what are these terrible things? “I will clean the sink after I shave . . . say yes when you want me to say yes . . . be quiet when you don’t want to hear me say no . . . listen to your opinion of my friends . . . be civil to your mother . . . put the seat down . . . carry your lip balm . . . watch your vampire TV shows with you . . . put my underwear in the basket.” The ad ends with the man saying, “and because I do this, I will drive the car I want to drive. Charger. Man’s. Last. Stand.” The hostility in this ad is astounding. So, for all you men who despise living with women and are on the verge of becoming a serial killer, this car’s for you!
2. Flo TV – Real-life sportscaster Jim Nantz comments on poor “Jason” whose girlfriend has removed his spine, leaving him incapable of watching the game. Jason is seen being dragged by his girlfriend through the rigors of bra and candle shopping. The last line from Nantz: “Change out of that skirt, Jason.” Message received loud and clear: women want to do stupid things like lingerie shopping, unlike the serious pursuit of sports watching. Making men participate in activities associated with being female is funny because men are supposed to be macho. But it’s also sad and emasculating, so men need to do carry around a mini TV to confirm their manhood.
3. Doritos – A man comes to pick up a woman for a date. A shot of the woman from behind is meant to tell us that she’s hot, and her date approves. The woman’s very young son sees the man checking out his mom, and then the man tries to eat some of the boy’s Doritos. The boy slaps the man across the face and then lays down the law: “Keep your hands off my mama. Keep your hands off my Doritos.” At first the ad seems cute, because kids saying and doing out-of-the-ordinary, adult-like things triggers some sort of giggle reflex. But this is yet another ad where the woman is a secondary character, an object for one man to objectify and the other (a little boy) to protect.
4. E-Trade – Ugh. The talking babies again. This time the baby boy neglected to call the baby girl the night before. He tries to impress her with his financial prowess, complete with wolf howling, but she’s having none of it. She accuses him of having another girl over — “that milkaholic Lindsey” no less. But wait, Lindsey really is there! Maybe not everyone will find this creepy, but I did. And, yes, it reinforces the stereotype of the jealous woman and the cheating man. But it uses babies, so what’s the harm, right?
5. Go Daddy – Same old titillation. Not much to say about this except yuck. And Danica Patrick, please tell this company to get lost. Surely you’re better than this.
Runners-up: Snickers (Betty White is a fabulous comedian, but the joke of this ad really is on women and old people–how lame we are physically and how funny it is when we go boom); Bud Light (guy joins women’s book club just to drink beer); Monster.com (beaver ends up with hot chick due to his musical talent); Dockers (“Calling all men, it’s time to wear the pants!”).
Anything positive to say? Well, the Emerald Nuts/Pop Secret ad with people swimming and doing tricks like dolphins was kind of cool in a “how’d they do that?” way. The NFL put together a nice ad promoting fans enjoying the sport. The screaming Denny’s chickens were pretty funny (I’d be upset, too). I really liked the playful vibe of the Kia Sorento car ad with the partying toys come to life, but it just had to include a shot of the teddy bear and a woman in a hot tub. C’mon, what the deal with the advertising tradition of women being hot for animals — remember Spuds MacKenzie? Same-sex couples are virtually invisible, but allusions to beastiality are perfectly acceptable, it seems.
Which ads were your least or most favorites? Add your thoughts in the comments.
And, finally: In the weeks leading up to the Super Bowl, NOW spoke out against the ad sponsored by the anti-abortion group Focus on the Family — an ad that CBS decided to air despite its prior policy of steering clear of advocacy ads. It turned out that this hotly debated commercial did not convey much of a message at all. In fact, the most offensive part of it may have been the tackling of the mom. I know people will say it was all meant in good humor, maybe even to show how “tough” moms can be. But taken together, the Super Bowl’s annual proclivity for using violence, pain and dominance as visual puns is troubling, especially considering our society’s very real problem with violence against women.
This article nails it — too often, big ad campaigns recycle old, harmful tropes under the guise of entertainment or branding. It’s disappointing to see how much “creativity” still leans on objectification and stereotypes. Ads that truly respect people and tell meaningful stories could have so much more impact. On a different note, in my own line of work (mobility and travel), I believe the power of representation and respect should extend everywhere — even in how services are marketed. That’s why I support companies like https://trinityrental.com/rent-lamborghini/urus that aim to present themselves with dignity, transparency, and inclusivity. A car rental service doesn’t just reflect cars and pricing rules — it reflects values, customer respect, and how you choose to show up for every person who interacts with you.
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Different outcomes can range from a extra toned and lean aesthetic physique to an enormous, bigger body-building look.
Athletes will sometimes experiment with a selection of different combinations of steroids in an attempt to attain their desired outcomes.
Thus, hair recession or loss on the scalp, zits vulgaris, and prostate enlargement are widespread complaints with trenbolone,
but uncommon with Deca-Durabolin. Trenbolone will cause significantly more cardiac hypertrophy (enlargement of the heart) and enhance the danger
of atherosclerotic plaque in our experience (11). We have seen bodybuilders take Equipoise as an alternative selection to Deca-Durabolin, which is a barely more effective and more androgenic compound.
Deca-Durabolin-only cycles are unlikely to add this stage of mass, with 20 lbs of muscle being the more doubtless
consequence, quite than 30–40 lbs. Nevertheless, these SERMs can even improve progesterone (5), thus rising nandrolone-induced gynecomastia with this
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HGH is a subcutaneous injection quite than an intramuscular injection like anabolic steroids.
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a needle into a hard muscle, which may be painful. As A Substitute, the HGH injection goes
slightly below the pores and skin in a half of the physique, the place you possibly
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be able to safely administer the injection. HGH is also banned in the same category as anabolic
steroids by the World Anti-Doping Company (WADA)
and most other sporting our bodies worldwide. As A End Result Of HGH is
a naturally occurring protein in the body, it’s one of many harder PEDs to detect in doping tests.
This consists of use of the oral prescription drug isotretinoin by a small percentage of users (65, 67).
Isotretinoin is considered to be the most effective medication in opposition to
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The anabolic effect of creatine is considerably much less in comparison to Dianabol.
The full loss of gains after the mice stopped taking steroids
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German scientists observed the potent results of Dianabol in Olympic
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a Female Bodybuilder Steroid Use extra anabolic than testosterone.
Some men will experience low libido and erectile dysfunction while utilizing
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Anabolic steroids are artificial substances that mimic the results of testosterone, the male sex hormone.
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performance enhancement and muscle progress.
In this article, we will delve into the benefits, risks,
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synthetic substances derived from the male intercourse hormone testosterone.
Testosterone is responsible for the development
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The Nandrolone hormone could be attached to any ester but is most commonly
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Increased body hair growth, particularly on the face, and male-pattern baldness
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